Wayfarer
10 HOUR DESIGN CHALLENGE
CHALLENGE: To design a desktop landing page and three mobile screens in 10 hours or less.
Wayfarer’s target audience is anyone between the ages of 21 and 30 who travels frequently and is in search of new adventures.
For my final project for DesignLab’s UX Foundations course, I designed a desktop landing page and a mobile application for Wayfarer in the allotted 10 hour timeframe. I wanted to create an exciting, personal, and fresh experience with bright moments of teal in the UI, and functionality that makes it easy for users to navigate the page. In 10 hours, I designed a a Style Guide, UI Kit, and high-fidelity wireframes demonstrating the user experience and functionality.
My Role
UI Designer
Timeline
10 hours
Tools Used
Figma
Photoshop
Illustrator
I started my wireframe process by hand drawing sketches as a way to explore different components, layouts, and flows in a more focused way.
While building out my wireframes, I looked at several different landing pages on contemporary travel websites. I noticed that scenic photos, uplifting, action-oriented movement, and clear calls to action were present in the examples I looked at. I also noticed that when websites had too many options, it became overwhelming.
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I designed a neutral color palette that was activated by movement and moments of bright teal. The typography is contemporary and action oriented.
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This project pushed me to design at a quicker pace and to consider the most important functions of the site. I learned how to brainstorm and research at a quicker pace, and to learn how to design more efficiently.
This was one of my first independently designed responsive landing pages and it was quite a challenge. There are many things that I would continue to change about the design, but that's the beauty of UX design - it can pivot and change according to user needs and gaining new insights through research. Having the 10 hour limit was helpful in the sense that it made make quick decisions, but also focus on the essential user goal: to help the user research and find new adventures. I would love to be able to build this out further and conduct usability testing to see what changes can be made next.